스마트폰 불황 승리, 노키아는 여전히 위로
스마트폰 불황 승리, 노키아 still on top. Nokia’s smartphones may not get the same adulation as Android phones, 아이폰, or the Pre, but that doesn’t appear to be hurting the company. Despite the recession, 스마트폰 shipments grew last quarter, and Nokia grew as well.
There are a few consumer markets that are 
surprisingly robust, despite rising unemployment and a fragile economy. One of of these markets is apparently shoes, and the other is smartphones. For a gadget that not only costs a chunk of change up front, but also ties you into a costly service contract with a mobile provider that you may even despise at the time of purchase, it’s hard to see how the smartphone could’ve made anybody’s list of “Most Likely to Beat the Recession.” But if IDC’s latest shipment numbers are to be believed, the smartphone posted robust 4.2 percent year-over-year shipment growth in the third quarter of 2009.
Nokia came in at the top of the heap in terms of market share (37.9 percent) and shipping volume (16.4 million units), and second in terms of year-over-year growth (6.6 percent). The phone maker’s numbers were no doubt buoyed by the launch of the N97.
The next largest smartphone maker by market share and volume was also the one that saw the most spectacular year-over-year growth—and no, the company doesn’t doesn’t have the name of a certain fruit. We’re talking about RIM, which saw a whopping 37.5 percent year-over-year growth in shipments. The Blackberry Curve and Tour were apparently on fire this past quarter, especially in North America.
Apple was a very distant third behind RIM in the growth category and in market share, 와 7 percent year-over-year growth, most of which was attributable to the strong iPhone 3GS launch. 아직, Apple’s success comes in spite of the fact that the iPhone is still relatively pricey, and it’s tied to a single carrier in the US (는 AT&T는) that many are reluctant to switch to because of coverage and service quality issues.
HTC actually posted the second best growth numbers, 와 14.7 percent year-over-year growth. Once the maker of the vast majority of Windows Mobile phones, HTC has become a big Android backer of late. With Windows Mobile’s marketshare languishing in the single digits this year, it’s clear that HTC’s growth is coming not from Redmond but from Mountain View.
Rounding out the bottom of the list was Samsung, which saw its shipping volume stay flat year-over-year.
As for the other guys, they collectively saw their volumes decline by over 23 percent from last year, which indicates that the big movers (RIM and HTC) are leeching customers from everyone else.
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