Verizon Puts the iPhone on the Island of Misfit Toys
Verizon Puts the iPhone on the Island of Misfit Toys. VERIZON TAKES ANOTHER SWING AT AT&T, PUTS IPHONE ON THE ISLAND OF MISFIT TOYS. Verizon Wireless’ TV ad campaign attacking the Apple iPhone continues. The latest commercial evokes a holiday classic, with the iPhone appearing on the Island of Misfit Toys.
Verizon has been running a series of ads comparing its phones and wireless service to AT&T’s. Many of these have centered around Verizon’s larger mobile broadband service area, and the latest, “Misfit Toys”, does as well.
This is a reference to the Rankin/Bass Christmas special “Rudolf the Red Nosed Reindeer.” The Island of Misfit Toys is where toys go because no child can love them.
There’s a Lawsuit for that
The first commercial in this series, “There’s a Map for That”, sparked a lawsuit between these two carriers. This ad shows a pair of maps comparing the 3G coverage area for both carriers. AT&T claims this is misleading potential customers because they might think that it’s a coverage map for its voice service, too.
Verizon 3G CoverageVerizon is still using the maps in commercials, but it now includes a note specifying that they just show 3G service, and that AT&T offers other voice and 2.5G data service outside of the areas highlighted.
Signaling No iPhone for Verizon?
This isn’t the first in this series to be very unflattering to the iPhone; Verizon’s first TV ad for the Motorola Droid pointed out the features in this new Android-powered model that aren’t in the iPhone, like a hardware keyboard.
In the past year, there have been rumors that Apple and Verizon are in negotiations to bring the iPhone to this carrier’s product lineup. Some has wondered if Verizon would be running ads that directly attack Apple’s smartphone if it is going to be offering it next year.
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